===================================================================== APPLE QUICKTAKE 100 PRODUCT DESCRIPTION =====================================================================
TOKYO, Japan, February 16, 1994 — Apple Computer, Inc., today announced the QuickTake* 100, a digital color camera that makes it easy for people to bring photographic images into their computer without film development or scanning.
Priced at just $749 (US), the QuickTake 100 delivers fast, digital color image capture that was once available to professionals only.
A lightweight, portable device for use in mainstream business, education and design the QuickTake 100 will work with both desktop and portable models of Macintosh( and Windows computers. The camera features point-and-shoot simplicity and includes the basic set of functions that users have come to expect from an automatic camera such as, automatic exposure, a built-in flash and focus-free operation. Within seconds, images can be downloaded from the camera into any standard software application for use in business documents, presentations, reports or design projects.
> Easy Operation and Connection to Personal Computers
The QuickTake 100 is designed for ease of use and fast, quality capture of natural images. To use the camera, users simply complete three easy steps: point and shoot a picture, load images into the computer and manipulate the images as desired.
> Point and Shoot a Picture
Weighing only a pound with its batteries installed, the QuickTake 100 is portable and easy to use. It comes equipped with a built-in automatic flash and easy-to-read icons that monitor the flash, battery, number of pictures, selected resolution and self-timer. The QuickTake 100 captures images in two sizes, 320×240 and 640×480 pixels, and stores those images in internal memory until users are ready to download them. The camera’s memory can store up to 32standard-resolution images or eight high-resolution images.
The QuickTake 100, which runs on standard AA batteries, includes three NICAD batteries and an AC battery recharger.
> Load Images into the Computer
To load images into the computer, users simply plug a serial cable into the printer or modem port and run the installed QuickTake software. Images are transferred within seconds. The camera’s software control panel offers drag-and-drop copying of images or direct import into any common publishing software program.
> Manipulate the Image
Once the image is loaded into the computer, users can adjust and manipulate it in a variety of ways. For example, images can be cropped, rotated or scaled to different sizes.
> QuickTake 100 Availability
Apple, the sole supplier of the QuickTake 100, plans to make the product available through Apple authorized resellers and Apple direct sales channels. The Macintosh version of the QuickTake 100 camera is expected to ship worldwide in late March of 1994. The Windows version is scheduled for worldwide release in June, 1994. There’s no faster or easier way to bring the world directly into your computer than with the Apple QuickTake 100 digital camera for Macintosh. Pick it up, and you’ll start taking 24-bit, high-quality color pictures instantly. And when you’re done, you can load them into your Macintosh in less time than it takes to read this page.
This affordable digital camera needs no film. Use it like your favorite hand-held camera to shoot 32 standard-resolution images or 8 high-resolution images at a timeãall in high-quality, 24-bit color. You can change from standard to high resolution at will. And you can load all 32 pictures from your QuickTake 100 into your Macintosh in a single stepãwhere theyπll appear on your display in more than 16 million colors.
Since the QuickTake 100 digital camera weighs just a pound with batteries installed, you can take it anywhere. The built-in automatic flash gives you perfect pictures indoors or out. Easy-reading icons on its handy display panel monitor flash and battery status, the number of pictures taken and remaining, selected resolution, self-timer settings, and more. It’s as friendly and familiar as the Macintosh itself.
To load images into your Macintosh, just connect the supplied serial cable into the camera and plug the other end into the printer or modem port on your computer. Run the included QuickTake software, and your images are quickly transferred to your Macintosh. QuickTake software also lets you control and run the camera from your Macintosh, so images appear on screen as they are taken.
With the QuickTake 100, the possibilities for adding impact to your communications are unlimited. Once your images are in your Macintosh, you can select and view multiple thumbnail images, delete the ones you don’t want, then rotate, crop, scale, and zoom in on them individually. Save your images in PICT, TIFF, or QuickTake file formats, and then paste them into word processing, database, presentation, or publishing applications.
The QuickTake 100. It’s a great way to get your start in pictures.
Features: ——–
Quality > High-quality, 24-bit color images > Two image sizes: 320 by 240 pixels (standard resolution) or 640 by 480 pixels (high resolution) Performance > Up to 32 standard-resolution or 8 high-resolution images in internal memory > Automatic exposure with computer-controlled shutter speeds from 1/30 to 1/175 of a second > Apertures from f 2.8 to f 16 > Focus range from 4 feet to infinity > Built-in automatic flash > Storage of images in the camera up to one year before loading them into your Macintosh computer > Battery life: 120 images (assuming about half taken with flash)
Compatibility
> GeoPort serial connection for high-speed data transfer > QuickTake application to download and manipulate images > File formats: PICT, TIFF, and QuickTake > QuickTake Setup control panel to mount camera as a volume on your Macintosh desktop > Supports QuickTime system extension for image compression > ColorSync system extension for automatic color matching to screen and printer > Standard photo tripod socket > Standard AA batteries
Availability > Late March, early April 1994
Price > To be announced
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02-28-94